Alter your reality.
To celebrate a collaboration that was right on target, R&R Partners developed a WebAR mobile version of Big Buck Hunter exclusively available to Busch drinkers. By scanning the unique codes on the specially marked Busch and Busch Light packs, users accessed an optimized AR experience that mirrored the gameplay of the beloved arcade game, with additional Busch-branded content. Additionally, when players shared their scores on Twitter, Busch donated $1 to the National Forest Foundation. Launch week saw over 52,000 sessions with an average of four minutes of play time.
Devils Backbone had a new brand campaign, Slow by Nature, a great-tasting product with shiny new packaging featuring stunning illustrative artwork. Each package had a character that had a story to tell. So, it turned to R&R Partners to create an augmented reality experience that would bring that packaging to life, letting users interact with its product in a way they never could before, while telling a brand story in a new, compelling space – on its packaging.
For the rollout of its new 777X, Boeing launched a series of augmented reality effects that offered visitors an exclusive behind-the-scenes look at its stunning interior. Users interacted with content hot spots throughout the cabin to explore and learn more about all the features of the 777X.
Through the Better World campaign, Stella Artois has helped provide access to clean water for more than 1.7 million people in the developing world. To help further its goal to #PourItForward, it turned to R&R Partners to develop an augmented reality experience that tells the story of what it’s like to live in a world without clean running water.
The experience starts with a QR code. From there, users are introduced to the campaign spokesperson, Matt Damon, via simulated FaceTime, and are then transported into the rich, artistic narrative driving action and brand impact.
To create excitement around the release of Mango Michelada, R&R Partners developed a mobile augmented reality experience that allowed users to engage with the brand and connect with LA culture. Players could skate around a physical can, tapping to ollie and racking up points. Their scores were visible on a global leaderboard. On average, users spent two minutes per visit, doing sweet tricks around their refreshing Micheladas.
To add an engaging digital component to its Artist in Residence program, Facebook partnered with R&R to create its first ever augmented reality world effect. We worked with artist Adam Friedman to break the boundaries between physical and digital reality, allowing users to dive into alternate dimensions within a wall mural at Facebook’s Seattle campus.
In partnership with the LVCVA and Life Is Beautiful Music and Art Festival, we created the ultimate augmented reality selfie experience using a custom mural from a local artist. Attendees were able to interact with 3-D objects in real time, giving their social media posts and pictures a little bit of Las Vegas magic.
Development occurred on Google Tango during the early stages of augmented reality platforms, with limited compatible hardware and software systems.
Boeing and Singapore Airlines wanted to celebrate the first delivery of the 787-10 Dreamliner in a unique way. So, R&R Partners created a first-of-its-kind effect to be used as a digital and social activation. As the airplane took flight, the augmented reality effect used real-time streaming data to display telemetry info along with visual progress indicators. Intricate animations were used for both static objects as well as dynamically positioned character sets.
The delivery ceremony was broadcast live on Facebook and was digitally accompanied by this augmented reality effect.